Marketing is all about creating awareness for a brand with regards to a choice product you intend to sell. Hence, what are those productive marketing ideas small business owners must consider in 2022.
Let us not forget that even the best product without marketing might not sell to it’s full potential.
On the other hand, a deficient product will likely sell more not minding it’s deficiency if it’s properly marketed.
Businesses, companies and entrepreneurs who understands the power of marketing know that marketing is the life line of any product.
A good marketing strategy in place will skyrocket sales and boost the daily income of any production company.
According to Wikipedia, Coca-Cola spent over $4.2bn for advertising and marketing in 2019, with over $5bn spent from 2014 to date.
This is just a quick review on the power of marketing.
Therefore, let us check out some 10 productive marketing ideas for small businesses in 2022.
Table of Contents
1. Top Marketing Ideas One – Business Card:
Never undervalue a business card in the place of marketing.
Many of the people we meet today are very occupied and busy people.
Hence, even when we come across them either on a stair way or inside an elevator, we might not be able to share our businesses with them.
However, with a good business business card in hand, we can quickly share it to them and tell them what we do utilizing the few seconds we have with them.
A business card don’t just help us do the marketing, it makes us look professional.
Therefore, always carry your business card everywhere and be generous in giving it out.
2. Top Marketing Ideas Two – Social Networks:
Social media marketing has become the new order of marketing today.
All brands are now going pro by setting up unique social media networks.
These networks help them reach and interact with their customers at ease.
Never underestimate the place of social media marketing in business.
Therefore, build strong social networks through which you can market your products and services.
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3. Top Marketing Ideas Three – Attract Referral:
Imagine getting a reward for what you do freely on your own convenient time.
How many times have you directed someone to a boutique, cosmetic shop or a store to get some items without getting paid for it.
Now imagine if you were paid each time you did that, you’ll be making a lot of money right?
That is how referral marketing works.
Therefore, tell your existing customers about your need for referrals and offer them incentives in return.
When you add incentives and bonus to every referral a customer gives you, you initiate a platform for customer to customer marketing.
4. Top Marketing Ideas Four – Partnership:
Partnership has a way of giving you strength to cover up your weaknesses.
You can partner with other small businesses that have the same target audience as yours (but not a direct competitor).
Many of these small businesses always get request they might not be able to handle at the moment.
Hence, instead of losing out, they will just refer those customers to you at an earlier agreed commission.
This will also give you new customers and build your trust in the market.
Note: when partnering with other businesses, ensure you have a business partnership agreement.
5. Stay Visible:
Even if you have the best gifts and nobody gets to see it or hear about it and you don’t market it, it will remain dormant.
“Great marketing makes the company looks smart, Great marketing makes the customer feel smart”. – Joe Chernov.
Visibility is an advanced form of marketing which in turn converts to money.
Therefore, take opportunities to represent your business.
Whether hosting a webinar or becoming an expert panelist, speaking in front of your target audience can help grow your business.
The more your prospective customers see your brand, the more they are likely to buy from you.
Have a special way of packaging your products.
Irrespective of your current income and market power, always brand your products and service.
Build a brand that sells itself. It makes you completely unique and outstanding.
A consistent brand experience can help you gain loyal clients, build trust and help customers remember your business.
Always ensure to offer what your brand represents, tell the truth about your products and services.
“Tell the truth, but make the truth fascinating. You know you can’t bore people into buying your products, you can only interest them into buying it” – David Ogilvy.
7. Offer Your Employees The Best:
The best employees will always produce the best results for customers.
Just the same way you’re trying to make your customers comfortable, always ensure to offer employees the best working environment.
Turn employees into brand ambassadors and watch them market your products and services at will.
By treating your employees well and encouraging them to become brand ambassadors, you can tap into the incredible potentials of their networks.
I hope this article passed some valuable information’s on creative low budget marketing ideas to you.
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