Social media marketing has become the most effective tool used by both small and big business owners to reach desired prospects and customers without having to crack through the nuts.
Gone are the days when newspapers, signboards and fliers were the most known effective marketing strategies, today businesses have tapped into the web space to source for customers and grow their sales and profits.
Hence, social media has become the best platform for advertising business brands and models to a target audience.
Table of Contents
What is Social Media Marketing?
Social media marketing is a marketing that requires the use of social networks and media’s to market a product or service.
It’s a form of internet marketing that involves creating and sharing content on social media networks in order to achieve a target goal.
It can be targeted to a range of audience for effective conversions and sales.
This is the new generation type of marketing that utilizes the use of the internet.
Importance of Social Media Marketing to Business Owners:
- It helps to drive in targeted web traffic by boosting a business SEO rankings.
- Social media is the best, easy and most convenient platform to reach customers, connect with them and win over their attention.
- It is the best tool for creating and increasing brand awareness at low cost.
- Social media marketing has created a platform for customers to relate with business directly thereby improving customers service.
- It’s easy to get the latest news on social media.
- Social media eliminates public fright among customers by allowing everyone share their opinions.
- Social media has become an inevitable part of the society.
- Conversion rates can be increased with the use of social media marketing to reach new prospects.
- A ticket for expanding your company at low cost.
- Social media post are quick to go viral.
Top Six (6) Social Media Marketing Platforms for Entrepreneurs:
No doubt social media has taken over the internet, almost everyone with a smart phone connects with one social media platform or the other.
Here are 6 most engaged social media platforms use for marketing.
1. Facebook:
Facebook is most actively engaged social media in the world, with over 3 billion users.
According to alexa.com, Facebook currently ranks 7th in global internet traffic and engagement over the past 90 days.
ALSO READ: 16 Best Affiliate Marketing Tools to Grow your Sales and Profits.
How to Use Facebook for Social Media Marketing:
1. Build a Facebook Page:
Set up a business Facebook page around your business, post what your business has to offer frequently and watchout the growth afterwards.
2. Secure a Fan Base:
Growing your Facebook page requires you to increase your fan page daily. Do this by encouraging and inviting friends, customers and prospects to like your page.
3. Share Contents and Make it Interactive:
Keep feeding your fan base with quality information’s by sharing your contents with them frequently. Ensure your Facebook page is interactive, ask questions and answer questions from your audience.
Share new concepts and ideas with them regularly.
4. Do Some SEO:
Good SEO is the key to ranking your niche keywords on Google and other search engines.
This is the best way for you to cheaply get organic traffic to your site.
5. Develop a Unique Marketing Strategy:
How do you separate your band from the flocks and millions of brands online.
This is why your marketing strategy must be well designed.
2. Twitter:
Twitter currently records over 6000 tweets per seconds and over 326 million active users, this makes the twittwer community a good social media marketing channel.
It currently ranks as 37 in global internet traffic and engagement over the past 90 days.
This is a microblogging platform where people share their thoughts, retweet other people’s engaging tweet, follow and unfollow people.
Steps to use Twitter as a good marketing tool:
- Create a Twitter Business Profile.
- Create engaging tweets.
- Advertise on twitter.
- Measure your outcomes.
3. Instagram:
Instagram is no longer a website you upload pictures and have fun as it was in early 2010. Today businesses are harnessing the huge global presense of Instagram to market their businesses.
Instagram has over 800 milliom active montly users.
It is a social media platform with lots of celebrities and influencers, hence marketing your business here should be a jackpot for you.
Instagram is a photo sharing and social media website with millions of users across the world.
Currently, this site ranks 22 in global internet traffic and engagement over the past 90 days.
Most business owners now take advantage of Instagram to share this photos using graphic designs to catch their audience.
Steps to Use Instagram as a Social Media Marketing Tool:
- Set up your Instagram business account
- Take and upload quality images
- Write eye-catching captions
- Market your brand.
- Attract Followers by Massive Promotion
- Advertise on Instagram
- Get leads
- Follow up
ALSO READ: Life Changing Importance of Digital Marketing You Should Know.
4. YouTube:
The Number 1 video publishing and networking website with over 1.8 billion monthly visitors and over 1 billion of hours of watched videos per day and over 400 hours of video being uploaded every minutes.
YouTube is the second largest search engine in the world.
Creating a YouTube channel and posting quality video’s and adverts related to your business is all you need to make the most of this video publishing platform.
Hence marketing your business on YouTube will be a cool way to grow your brand, get visibility and drive more conversions to your business.
RELATED ARTICLE: 20 Smart Ways to Get More Customers to Your Business.
5. LinkedIn:
When you need to see the largest and most populated professional network, then you need to visit LinkedIn.
It records over 562 million users around the world, once building your social media marketing here will yield profits for your marketing campaigns.
Hence, set up your LinkedIn company page, design a good marketing strategy, run Ads on LinkedIn, Get leads and Do some nice follow up.
At the end, check your results.
6. Pinterest:
Pinterest is the right place to go when you need inspirations the fact that millions of people visit Pinterest daily to get motivated about life makes it a resource tool for social media marketing.
To make the most of this platform, Create a Pinterest business account, Design a Pinterest strategy, Advertise on Pinterest, Follow your Analysis, Check results and stay consistent in building your brand.
Five Tips to Implement the Best Social Media Marketing Strategies to Increase Productivity:
- Develop your scheme and stick to it.
- Stay Consistent on your desired platform.
- Approach your social media channels differently.
- Keep engaging and stay focused.
- Be human enough, use networks
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Conclusion:
What is your opinion about social media marketing? Is it the future of marketing or should we expect another?
Tell me your thoughts about this.
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