Starting and running a successful real estate business as an entrepreneur requires lot of financial education and business discipline.
This is because it’s one of the most profitable business sector today, which is capable of making you a millionaire from a single deal.
Hence, it’s important for you to know how it works so you don’t repeat the mistake of other bad investors.
One personality I respect so much in real estate is Robert Kiyosaki, the best selling author of rich dad poor dad.
This is because of his years of experience in real estate and in-depth knowledge in real estate business.
Therefore, let us look into some of the secrets that produces success in the real estate business sector.
These insights are producing results for entrepreneurs and investors, hence make the most of them for your investments in 2022 and beyond.
Table of Contents
1. Real Estate Business Is Not Volatile:
However, when you make a mistake in real estate, you must remain there and fix your errors or live with it.
Hence, real estate is not volatile, it’s rigid and complex to dive out when you run into a bad deal.
You’ve to handle it when you buy a wrong property or purchase an unproductive land.
Hence, the need for good asset management must be in you before you make any investment.
Just the same way this sector is profitable, loses here are painful and challenging.
Therefore, do your own research before you invest in any real estate property.
2. Starting A Profitable Real Estate Business Demands Training:
The greatest mistake most newbie real estate investors make is believing that every property is worth buying.
If that is the case then understand that the real estate sector doesn’t work like that.
Hence, you need adequate training to make the most of your career in real estate.
You need to understand the importance of topography and regions.
Is it an environment prone to erosion or fire disasters, crises or other natural disasters?
How long will it take for you to get back your money if you’re buying to rent out?
You must be trained so you don’t venture into a lost deal.
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3. Get Yourself A Real Estate Business Plan:
In your real estate plan, determine what aspect of real estate investing you want to dive in.
Will you focus on leasing properties and act as a real estate agent?
Similarly, will you become a developer who only develop properties for sale?
What kind of properties will you buy if you want to focus on buying and re-selling?
Your plan must be able to spot out your weakness and give you the opportunity to build strength.
4. Customers Hardly Buys Until They See Proof Of Sales:
Even though you haven’t sold your first property, try to work with a successful real estate agent in securing a good deal.
In real estate business, one customer can be all you need to keep bringing in the millions.
However, most clients want to see proof of existing sales before committing their money to you.
Also, if you find it difficult to close a deal alone or you need to visit your prospects who are willing to buy, go with a professional.
If you are a man, you might consider going with a woman and vice verse.
The zeal is to offer value in return for sales.
Therefore, once you start getting sales, create testimonials from happy customers.
This will help you convert more prospects to active customers.
In the market of buying and selling, people are easily convinced to buy when your old customers are satisfied.
5. Build A Strong Online Presence:
You must be ready to build good brand awareness.
Never underestimate the power of social networking.
You need to create a viable online presence across various social media networks where people can interact with you as an industry expert.
You can take advantage of social networks like Facebook, Twitter, LinkedIn, Pinterest, Instagram and many others to grow your brand visibility.
Most of the successful real estate companies today own blogs and websites which they utilize in reaching their audience online.
As an extra tips, being a good social media or digital marketer will help you build more leads and convert them to active customers.
6. Nurture Prospects Before Selling To Them:
Never try to manipulate clients to buy, when you appear too desperate, you might turn off their trust and interest.
When trying to sell a property, educate your prospects on the values behind your properties.
This is because people easily buy from who they know and who they trust.
When you educate your prospects, sales become easy and quick.
This will help them consider buying from you not minding the market competitions.
Most real estate clients don’t make the decision to buy at the first date.
They need time to make their decision to buy or give their properties to you for sell.
Some others demand more information to convince them that they are making the right choice.
7. Get A Mentor To Make The Most Of Your Real Estate Business:
One of my best real estate mentor is Robert Kiyosaki.
He understands the secrets of success in a real estate business.
A good mentor will help you avoid making dangerous mistakes that might liquidate your entire fortune.
The greatest mistakes most real estate realtors do is by neglecting the value of a mentor.
A mentor will reveal the do’s and don’t of the business to you.
Hence, you can avert dreadful mistakes for free.
8. Have A Picture Of A Big Tomorrow:
You must be able to set smart goals and have a picture of what you want in the next 2, 3, 4, 5 or 10 years to come.
Every man is a product of what he thinks.
As a man thinks in his heart so he is.
A big picture in mind will always produce a better result.
Most of the successful real estate businesses today did not just succeed the day people saw their success outside.
The owners have already succeeded in their minds.
One important psychological business discipline a business owner must have is the ability to think big and see success ahead.
9. Watch Out For Foreclosures:
A foreclosure is a legal process in which a lender attempts to recover the money a borrower received due to his inability to pay back his/her loan.
This is an action which forces borrowers to give up or sell the properties which was initially placed as a collateral.
It is an act to help the lender recover his money when the borrower refuses to pay up their loan.
Note that most foreclosures are usually good properties since they are still been used by borrowers.
Therefore, keep a close eyes on properties that are selling out on foreclosures and take advantage of them.
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10.You Can Get Huge Taxes Advantage In A Real Estate Business:
The government reward entrepreneurs who provide housing facilities for citizens with tax advantages.
Robert Kiyosaki once said after the real estate crash in 2008, he borrowed $300 million to buy and invest in real estate.
He took this loan and invested it in real estates with potentials to owning an empire.
As the year kept going on, year after year his loan interest rate and taxes kept going down.
Since the government rewards entrepreneurs in real estate with huge tax advantages, he ended up making more money with lesser taxes.
Hence, understanding how tax payment works is vital to make the most as an entrepreneur in real estate.
11. Study Before You Deal:
Always take time to verify the identity of the seller when you’re buying and vice versa.
Take time to study before you buy or sell a property.
Also, never leave any money at the table.
For instance, if you happen to get a deal in a location where you’re not familiar with.
Don’t make conclusions with what people told you.
Make detailed research on what you need to know.
Find out the governing body in that region.
How much does it cost to get the appropriate certificate of ownership.
Check for land use permits and construction approvals when you need to develop any property.
12. Your Ideal Customers Are Also Looking For You:
In reality, your customer’s are also looking for you.
The same way you’re looking out to sell, your customers are looking out to buy.
So how do you take advantage of this ratio in your real estate business venture.
Offer them what they want and add more values.
Fill the gap, give them options to choose from.
A buyer might also have property to sell
For instance, give prospects a premium discount if they can buy their choice property in 30 days.
Since you know they are looking at dealing with you, make it easy for them.
This will help you keep permanent clients and referral customers who will either buy your property, rent it or ask you to sell for them.
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