Today we live in a global world of internet, this makes the importance of digital marketing a topic of attention to business owners.
For instance, people now order from an e-commerce store from their bedrooms and get delivered right to their door step, this is one reason the life changing importance of digital marketing can never be out dated.
There is now a massive trend and shift of business operations from offline to online businesses.
Small, medium and big businesses are doing everything they can to keep up with the digital trend and the rest of the world.
Every business is now moving digital therefore shifting most of their operations to the digital world.
You can now place orders online from the comfort of your home.
A taxi driver can now be booked online and many more online activities.
However, the process of getting the targeted audience and making them buy is the difference between a successful and failing online business.
In other words, it doesn’t matter the amount of traffic you get every day on your site; it is nothing if they don’t convert to leads and sales.
Businesses are clearly heading towards digital marketing today more than ever.
For instance, digital marketing tools and techniques provide business owners the chance for great competition, growth and survival.
Above all, there are many benefits and advantages of digital marketing we will state here.
Let’s quickly know the meaning of digital marketing to business success.
Table of Contents
What is digital marketing:
Digital marketing is a special kind of marketing that makes use of the internet and online platforms to promote products and services to prospective customers in the business world.
Therefore, this aspect of marketing utilizes digital technologies to reach it’s targeted audience.
Similarly, digital marketing employs desktop computers, mobiles phones, tablets to pass valuable information about a product or service to a targeted audience.
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What does a digital marketer do:
Let’s quickly examine 3 things a digital marketer will do in his company.
- A digital marketer implements, develops and manage marketing campaigns of a company’s product and services.
- Digital marketers enhances the brand awareness of their companies within their digital space.
- A digital marketer takes the duty of driving traffic to his company website and acquiring leads and converting them to sales.
Lack of digital marketing strategies is part of the major reason why entrepreneurs fail in business today.
How to do digital marketing:
- Clearly state your goals, why do you want to use digital marketing?.
- Know your target audience.
- Take a detailed survey of the income status of your target audience.
- Set up a digital marketing budget for your campaign
- Analyse the best available channels to reach your audience e.g Facebook, Instagram, Pinterest, LinkedIn, Google Ads or Email marketing, afterwards just use your most suitable one.
- Carryout Pay Per Click (PPC) research and keywords research if you intend to do Google Ads to control your budget.
- Launch social media Ads to attract your audience.
- Manage those Ads, apply email and blogging to reach more audience in well defined articles explaining your products and services.
- Stay consistent in monitoring and managing your Ads.
- Carryout re-marketing to your targeted audience and keep making your sales.
Digital marketing requires that you already run a business, but if you don’t, relax you are covered in this article.
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Why digital marketing?, what are the benefits of digital marketing?, what are the advantages of digital marketing to make me go for it.
Seven Importance of digital marketing to business success:
Let briefly checkout 7 reasons why digital marketing is important.
1. Digital marketing levels the playing ground
In the days long gone, small businesses had the notion that digital marketing is only for the big boys in the industry, although that wasn’t true.
Hence they thought it should be left for people who had the ability to lunch campaigns online.
Today, small businesses can now challenge and compete against the big industry players and attract their own share of the traffic as a result of digital marketing.
Therefore, small businesses are now harnessing the power of blogging to get the targeted audience and convert the traffic to leads and sales.
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Digital marketing privileges that were only available to the big industry players can now be enjoyed and employed by small business enterprises.
Notwithstanding, small businesses can now interact with customers all over the world and make amazing sale.
Digital marketing has made it possible for small business to make more sales all over the world.
In addition, digital marketing techniques and tools make it possible to make sales from far and near.
2. Digital marketing is cheaper and reliable
Digital marketing is reliable, fast and cheaper for small businesses.
Thanks to digital marketing it is providing people with a much better cost effective way of promoting their businesses and making amazing sales.
Therefore, digital marketing gives small businesses the chance to reach a huge number of audience with little marketing budget.
3. Digital marketing delivers conversion
In marketing, the success of products and services are measured by the percentage rate of leads converted, sales made and number of subscribers.
Digital marketing has in the recent years brought more leads, sales and subscribers to small and big businesses.
Without conversion all your traffic will go to waste and your efforts go in vain.
These generate quick communication and easily help business owners reach the targeted audience.
Therefore increasing conversion rates which are highly important to digital marketing companies.
The importance of digital marketing can never be overemphasized in the survival of small businesses.
4. Digital marketing generates more revenue
Greater conversion and revenue rates are generated by efficient and effective digital marketing technique.
This delivers huge returns and great benefits for a business owner and the business entirely.
Furthermore, a research shows that businesses using digital marketing get higher expansion and revenue generation rate of about 3.3 times compared to others who don’t.
5. It creates a fertile ground for communication with targeted audience.
Effective communications and engagement with targeted audience makes digital marketing very unique.
Similarly, digital marketing and its tools let’s you engage in direct communication with your targeted audience.
It gives you time to answer questions regarding your products and services so as to clear doubts.
However, they way you handle these interactions will define how successful your business will be.
This is one of the reasons why digital marketing is taking over the traditional mode of doing businesses.
Thus, active communication with targeted audience will tell you what they really want and how they want to be treated.
Hence, you’ll know the kind of steps to take in the future and better enhance their experience
It will also help you build trust, develop relationships and customers loyalty
6. Cares for the mobile customers
Over 70% of people in our world today carries an internet connected mobile phone.
Nevertheless traditional types of marketing might still be used but digital marketing is still the best in today’s mobile world
Digital marketing is mobile-friendly, in fact this is one competitive advantage of digital marketing over other types of marketing.
In addition, mobile internet has become the number one way of disseminating information round the globe.
This has brought about an unprecedented usage of mobile, target and other internet devices.
Mobile phones have become part of our lives that about 91% of American adults always have their phone within reach.
This makes mobile phone and internet users targeted audience to digital marketing.
Therefore targeting more mobile phone users with your digital marketing campaign will pave way for rapid growth and expansion in your business.
However, one of the greatest importance of digital marketing is in its reach to mobile users.
7. Helps in building brand reputation
You can cheaply avoid losing money, prospects and customers by simply building a good brand with digital marketing.
The power of digital marketing is in the targeted traffic, leads and sales it generates to a business.
These targeted audience are curios to know more about your brand and may even go the extra mile of buying your products and services.
Therefore, early delivering on your promises will help you develop a better relationship with your audience and gain more trust.
Trust is all a business needs to really thrive and survive in today’s business world.
They will always buy your products and services if they trust you and come back to interact with your site.
It will be very beneficial to your business or brand reputation as satisfied customers will likely tell their loved ones.
However, families and friends who like your products and services will refer others to your business and you know what that means.
Hence, your brand reputation will go viral which is what everyone and every business owner wishes to see.
Roles of digital marketing:
- This type of marketing is a major SEO (Search Engine Optimization) manager and controller.
- Social media marketing comes directly to play under digital marketing.
- Digital marketing enhances the copy writing skills of a business brand.
- Conversion rates are well optimized in digital marketing.
- Digital marketing oversees marketing of e-books, videos, podcast, newsletter, whitepapers and blog writings etc
- In addition, major business insight and market analytics are cheaply extracted through digital marketing campaigns on google and social media platforms.
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Digital marketing courses
There are various free online digital marketing courses with certificates by google.
Therefore, stay updated to digital marketing courses google offers and just give one a try.
These online and digital marketing google courses are some of the best online digital marketing courses.
You are sure to find many online by searching for best online google digital marketing courses and after that kindly enroll to one.
In conclusion, we can say the importance of digital marketing is versatile because of its targeting audience capacity.
Business owners should seek to explore digital marketing techniques for rapid business growth and expansion.
Business owners should learn the art of digital marketing like social media marketing, email marketing and Search engine optimization.
Applying these digital marketing techniques and doing it consistently will take your business to a whole new level.
Days or weeks might pass by or even months to start seeing the result.
Stick around and trust the process and you will start seeing amazing results.
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